An IFOP survey on “Women and their relationship with their bodies”, carried out in 2013, shows that 42% of French women consider hair to be an important issue.
Colouring concerns 77.5% of women.
Among them, 38% colour at home.
Choosing a natural colour means prioritising the type and health of your hair. Unlike chemical colouring, natural colouring respects the hair while giving it flexibility, shine and vigour.
Approved and tested by “Independent Expert Hairdressers”, the EffiColor® Cream Colour range, with 15 products, has been developed using innovative and gentle professional formulas, which make it possible to darken, lighten or enhance your natural colour, while respecting the sensitivity of the scalp.
Thanks to its active ingredients (Argan Oil, Keratin), the hair is deeply nourished, protected and extremely radiant. The smooth, creamy texture is easy to apply, does not run and can be applied monthly.